Don’t take a lack of external data as an impediment—it may actually be a gift, since purchasable data is almost always from a conventional way of meeting needs, and is available to your competitors too. Your own experiments allow you to generate your own data; this gives you insights that others don’t have. If it is difficult (or unethical) to experiment, look for the “natural … [ Read more ]
Content: Quotation | Authors: Charles Conn, Robert McLean | Source: McKinsey Quarterly | Subjects: Market Research, Marketing / Sales
The mindsets of great problem solvers are just as important as the methods they employ. A mindset that encourages curiosity, embraces imperfection, rewards a dragonfly-eye view of the problem, creates new data from experiments and collective intelligence, and drives action through compelling show-and-tell storytelling creates radical new possibilities under high levels of unpredictability.
Content: Article | Authors: Charles Conn, Robert McLean | Source: McKinsey Quarterly | Subjects: Personal Development, Productivity / Work Tips