Adaptive Advantage
Traditional strategy becomes limited when variables are constantly shifting. Organizations with an adaptive advantage achieve superior outcomes by continuously reshaping the enterprise through a process of managed evolution. Readiness, responsiveness, and resilience are necessary for surviving turbulence, but a recursive approach—in which better strategies evolve iteratively in response to change—is essential for sustainable advantage. Choosing the best style of adaptive strategy depends on the rate … [ Read more ]
Content: Article | Authors: Martin Reeves, Michael Deimler, Ron Nicol, Yves Morieux | Source: Boston Consulting Group (BCG) | Subject: Strategy