Why Are We in Business?

Ad man Roy Spence wants to know what your purpose is.

Roy M. Spence

Here’s the thing: In every corporation and every politician, in every university, in every country, sooner or later, you get envy. You’re struggling, and you see another organization in your space. And the tendency—if you don’t have a purpose that you can articulate—is to strike out on a mission to become a worse them. Purpose says: “Wait a minute; stop it; if we try to … [ Read more ]