Secrets of Tradeshow Lead Management: Quality Trumps Quantity
In tradeshow marketing, it is tempting to boast about the busy buzz at your booth and how many leads you generated. But don’t succumb to temptation. You would be so much better off if you paid attention to lead quality instead of quantity. One secret to tradeshow success is your ability to qualify prospects on the tradeshow floor.
Content: Article | Author: Ruth P. Stevens | Source: MarketingProfs | Subject: Marketing / Sales