4 Posts found for Author: Ryan Glasgow

There’s typically about eight different steps in the customer jobs flow of someone starting and completing an action. You can really apply that framework to any product that you’re working on and look at the steps that you’re solving today. Look at the steps that you’re currently not solving and think about how you can solve other jobs that are ancillary to your core product. … [ Read more ]

Content: Quotation | Author: Ryan Glasgow | Source: First Round Review | Subjects: Customer Related, Innovation

One of the tricks that I learned is that at the beginning of every meeting you have with a potential buyer or someone who might use your product, always let them know the decision they need to make at the end of the meeting. It’s called submarining — you’re breaking up this long, really big decision of whether to potentially make this annual or multi-year … [ Read more ]

Content: Quotation | Author: Ryan Glasgow | Source: First Round Review | Subject: Marketing / Sales

Founders should recognize the difference between validating product/market fit and discovering product/market fit. If you can deeply understand what your customers are looking for, you can discover product/market fit without actually having to build a product.

Content: Quotation | Author: Ryan Glasgow | Source: First Round Review | Subject: Entrepreneurship

You can’t rely on your customers to figure out what to build. They can really only tell you what outcomes they’re looking to achieve.

Content: Quotation | Author: Ryan Glasgow | Source: First Round Review | Subjects: Customer Related, Innovation, Market Research