Sandy Pentland

We have an assumption in our society about how markets automatically distribute things optimally. But Adam Smith himself said that it’s the social interactions interacting with the market that cause equitable distribution. In his view, the invisible hand suggests that the exchanges between people establish the norms that divide market opportunity. So it is the social exchanges that are the main actor, not the market.

In … [ Read more ]

Social by the Numbers: An Interview with Sandy Pentland

Data and privacy, social network analysis, sensors, wearable computing, and location intelligence: Name a technological trend that’s revolutionizing commerce and society, and Sandy Pentland and MIT’s Media Lab were likely doing it before anyone else was even writing about it.

Defend Your Research: We Can Measure the Power of Charisma

The finding: It’s not what you say, it’s how you say it. It’s possible to predict which executives will win a business competition solely on the basis of the social signals they send.

The study: Sandy Pentland and colleague Daniel Olguín Olguín outfitted executives at a party with devices that recorded data on their social signals—tone of voice, gesticulation, proximity to others, and more. Five days … [ Read more ]