Scott A. Snyder, Sanjay Macwan
Instead of just looking at new innovation opportunities through the classic lens of financial impact/ROI, organizations should be evaluating opportunities against a “triple bottom line” consisting of people (community/social impact), profit (financial return), and planet (environmental benefit). There is an opportunity to leverage impact investing metrics like Impact Multiple of Money (IMM) that combine all three lenses.
Content: Quotation | Authors: Sanjay Macwan, Scott A. Snyder | Source: Knowledge@Wharton | Subjects: Finance, Innovation