Creative Destruction

How can corporations make themselves more like the market? An excerpt from the best-selling book.

Creative Destruction: Why Companies That Are Built to Last Underperform the Market

Striving for excellence or building to last is one thing. Sustaining superior performance over the long haul is another matter entirely, as longtime McKinsey & Company executives Richard Foster and Sarah Kaplan persuasively point out in Creative Destruction. Based on a concept first advanced some 70 years ago by economist Joseph Alois Schumpeter, Foster and Kaplan propose that corporations can outperform capital markets and maintain … [ Read more ]