Making Use of All That Data

Point of sale (or bar code) data offers information riches for margin-strapped retailers and their partners-if they can overcome the technology and business hurdles to using it effectively.

Adding Method to the Madness

After decades of holding back while other corporate
functions took the technology plunge, marketing is
getting its odd ducks in a row.

Trading Places

Business-to-business marketplaces are bringing buyers and sellers together on the Internet, and all the parties involved are reaping the benefits. Here’s what you need to know.

Everything You Know About E-Business is Wrong

article talks about six characteristics Frank Gens, senior VP at IDC, says successful companies will share.