Pricing for Growth and Profits
Many companies have a significant opportunity to improve their top- and bottom-line growth by improving their processes and execution on pricing. As these authors point out, senior management teams must summon the analytical skills and courage to confront their reluctance about changing prices and align their pricing more closely with the value of their products or services.
Content: Article | Authors: Graeme K. Deans, Satoshi Watanabe | Source: Ivey Business Journal | Subject: Pricing