Chip Heath
At Intuit, founder Scott Cook developed what they call a culture of experimentation. As he put it, most decisions are based on “politics, persuasion, and PowerPoint,” and none of these “three Ps” are fully trustworthy. So Intuit bases decisions on experiments.
Content: Quotation | Authors: Chip Heath, Scott Cook | Source: McKinsey Quarterly | Subject: Decision Making
Clayton M. Christensen, Scott Cook and Taddy Hall
Purpose brands create enormous opportunities for differentiation, premium pricing and growth. But reckless management can erode the equity of these brands. There are only two ways to extend brands without destroying them: Marketers can apply the brand to different products that address the same job. Or they can apply the brand to endorse the quality of products that do other jobs and create new purpose … [ Read more ]
Content: Quotation | Authors: Clayton M. Christensen, Scott Cook, Taddy Hall | Source: Wall Street Journal | Subjects: Brand, Marketing / Sales