Seymour Tilles

If you ask young men what they want to accomplish by the time they are 40, the answers you get fall into two distinct categories. There are those—the great majority—who will respond in terms of what they want to have. This is especially true of graduate students of business administration. There are some men, however, who will answer in terms of the kind of men … [ Read more ]

Segmentation and Strategy

Segmentation is a critical aspect of corporate strategy. It is essential in visualizing the competitive arena and analyzing the preferred strategic emphasis. The goal is to find a way to convert differences from competitors into a cost differential that can be maintained.

Editor’s Note: written in 1974…