Customer-centric Product Definition: The Key to Great Product Development
Mello draws on years of experience in product development, hardware engineering, software development, and marketing, in creating this text for executives and new-product professionals. She presents a market-driven product definition (MDPD) strategy for identifying, understanding, and meeting customer- value-based demand. The text features a wealth of techniques and approaches used at a number of top companies, and includes charts, figures and a complete case study … [ Read more ]
Content: Book | Author: Sheila Mello | Subjects: Customer Related, Marketing / Sales