Two Crucial but Often Overlooked Rules for Creating an Inspirational Vision Statement
It is practically a given that a company should have a formal vision statement. Like any leadership tool, it is only effective if it is done right. Research over the past three decades has consistently demonstrated that a vision statement can improve organizational performance as well as individual follower performance, but only if the vision contains certain characteristics.
Content: Article | Author: Shelley Kirkpatrick | Source: CEO Refresher | Subjects: Leadership, Management, Organizational Behavior, Strategy