Innovation Sourcing Strategy Matters
Companies are increasingly looking to external sources to ramp up their levels of innovation in new products and services, but most lack a strategy for innovation sourcing. Research by the Accenture Institute for Strategic Change pinpoints how leading companies have been successful in creating a diverse set of innovation “channels” and managing an entire innovation-sourcing network to drive profitable growth through innovation.
Content: Article | Authors: Jane C. Linder, Sirkka L. Jarvenpaa, Thomas H. Davenport | Source: Accenture | Subjects: Innovation, Strategy