The Best and the Rest
New research shows a large and growing gap between companies in their approaches to marketing-a gap that increasingly corresponds to similar variations in their financial performance. Here’s how a handful of companies have achieved significant business impact with marketing capabilities so pioneering, and so broadly applied, that they are true pacesetters.
Content: Article | Authors: John G. Freeland, Paul F. Nunes, Stephen Dull | Source: Outlook Journal (Accenture) | Subjects: Best Practices, Marketing / Sales