Robert B. Miller, Stephen E. Heiman

Anytime you’re asking someone to buy something, you’re asking them to make a change.

New Strategic Selling: Unique Sales System Prven Successful By World’s

By eliminating “fickle luck” from the sales process and replacing it with proven, visible, repeatable skills, this book offers a sure-fire method for making the sale every time. This expanded edition features the basic tenets from the first book, plus a valuable array of new features.