Yes! 50 Scientifically Proven Ways to Be Persuasive
Goldstein, Martin and Cialdini meld social psychology, pop culture and field research to demonstrate how the subtle addition, subtraction or substitution of a word, phrase, symbol or gesture can significantly influence consumer behavior. Interspersing references to Britney Spears, the Smurfs and Sex and the City with more academic concepts such as loss aversion and the scarcity principle, the authors illustrate the simple and surprising approaches … [ Read more ]
Content: Book | Authors: Noah J. Goldstein, Robert B. Cialdini, Steve J. Martin | Subjects: Marketing / Sales, Personal Development