Sunita Mohanty
Stepping back to understand deeper context and underlying motivation is important because people are notoriously bad at predicting what they want.
Content: Quotation | Author: Sunita Mohanty | Source: First Round Review | Subjects: Market Research, Marketing / Sales
Build Products That Solve Real Problems With This Lightweight JTBD Framework
In my work as an angel investor and advisor, I often find myself dishing out the same advice: Do the work to make sure you are building a product that people will actually find valuable. That requires an incredibly deep understanding of the user, their hopes, and their motivations, instead of taking the easier path of operating off of untested assumptions.
Many entrepreneurs may do this … [ Read more ]
Content: Article | Author: Sunita Mohanty | Source: First Round Review | Subjects: Entrepreneurship, Market Research, Marketing / Sales, Project Management