Marketing Masters: How High Performance Businesses are Using Effective Marketing to Drive Profitable Growth
Accenture research suggests that market leaders climb to the top of their segments by building incredibly strong bonds with their customers. They’ve done so by mastering the skills and capabilities that form the core of marketing–especially those identified as having a significant impact on loyalty-and by recognizing that responsibility for marketing is shared across the organization.
Accenture also discovered that there are five key factors that … [ Read more ]
Content: Article | Authors: Marianne Seiler, Susan Gurewitsch | Source: Accenture | Subjects: Best Practices, Marketing / Sales