Competing for Markets: A Framework of Strategies for SMEs
Existing strategy frameworks are designed for bigger firms with plentiful resources. They should not be liberally borrowed and advanced as solutions for SMEs, who face resource constraint. This very lack of resources impacts the competitive strategies that are feasible to SMEs. What’s more, the current literature in SME strategy fails to take into consideration potential competitive reactions from market incumbents in prescribing competitive strategies for … [ Read more ]
Content: Article | Authors: Lee Khai Sheang, Lim Guan Hua, Tan Soo Jiuan | Subjects: Small Business, Strategy