The 4Ps Are a No-Brainer, But the 4Ms Are Crucial to Executing Marketing Plans
The key to a successful marketing plan based on the 4Ps means starting with a framework from the outset that includes what I like to call “the 4Ms.”
- Market intelligence
- Modeling
- Mix
- Measurement (and make sure you assess how you will measure before you begin developing the program)
Content: Article | Author: Terry Healey | Source: MarketingProfs | Subject: Marketing / Sales