BCG Classics Revisited: The Growth Share Matrix
The growth share matrix—first put forth by BCG founder Bruce Henderson in 1970—helped companies allocate resources based on two factors: company competitiveness and market attractiveness. More than four decades later, the matrix remains a powerful tool that helps companies manage strategic experimentation amid greater, and more unpredictable, change.
Content: Article | Authors: Martin Reeves, Sandy Moose, Thijs Venema | Source: Boston Consulting Group (BCG) | Subjects: Management, Strategy