Thomas J. Watson Jr.

[If] an organization is to meet the challenges of a changing world, it must be prepared to change everything about itself except [its] beliefs as it moves through corporate life.

Thomas J. Watson, Jr.

Any organization, in order to survive and achieve success, must have a sound set of beliefs on which it premises all its policies and actions… Beliefs must always come before policies, practices, and goals. The latter must always be altered if they are seen to violate fundamental beliefs.