The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
A comprehensive, managerially-focused guide to formulating pricing strategy. Practical in focus and lively in style, this volume explains ideas and concepts that are essential to integrate pricing successfully into marketing strategy and that should be a part of every marketer’s repertoire. Features numerous walk-through examples, illustrating how companies successfully implement pricing strategies.
Content: Book | Authors: Reed K. Holden, Thomas T. Nagle | Subjects: Marketing / Sales, Pricing
How to Manage an Aggressive Competitor
This article examines how firms can develop a competitive defense strategy that minimizes both the self- and competitor-inflicted damages of price competition. It explains that before acting to defend market share or initiate price cuts, managers must anticipate the long-term strategic consequences and weigh them against the short-term benefits. A pricing decision should never be made simply to make the next sale or meet some … [ Read more ]
Content: Article | Authors: George E. Cressman Jr., Thomas T. Nagle | Source: Strategic Pricing Group | Subject: Marketing / Sales