Financial Reporting Should Include Customer Equity
The basic financial statements – P&Ls and balance sheets – are not enough to help investors clearly understand a company’s capability to generate value. The paper “Customer Equity: An Integral Part of Financial Reporting” recommends that companies start reporting “forward-looking customer metrics” by providing the value of their customer base and how it changes over time. This is especially important for companies whose customers are … [ Read more ]
Content: Article | Authors: Bernd Skiera, Julián Villanueva, Thorstein Veblen | Source: IESE Insight | Subjects: Accounting, Finance
Theory of Business Enterprise
Content: Book | Author: Thorstein Veblen | Subject: Management