Leading-Edge Pricing: Harnessing the Power of the Waterfall Model
Diverse offerings make it tougher than ever to associate prices with a product’s or service’s underlying costs. Developing pricing arrangements for specific customers or customer groups also is increasingly difficult. One possible solution is a fully allocated price and cost waterfall.
Content: Article | Authors: Anthony Milani, Hyun Suk Oh, Ray Florio, Tiago L. Salvador | Source: Accenture | Subject: Pricing
Staying Power
Now that pricing is seen as a primary contributor to better performance, many companies are applying advanced technology and setting up new teams so they can price more effectively. But that’s not enough. Here’s how to make pricing a sustainable part of management’s strategic repertoire.
Content: Article | Authors: Greg Cudahy, Thomas G. Jacobson, Tiago L. Salvador | Source: Outlook Journal (Accenture) | Subject: Pricing