Brand New: Wal-Mart’s Foray Into Private Labels
Private labels have come a long way since the low-quality, low-priced, generic canned goods of the 1970s. Today, the world’s largest retailer is taking on its biggest customers at their own game, developing an ever-increasing number of private-label goods. Who will emerge victorious from this clash of retail titans?
Content: Article | Author: Tim Condon | Source: STERNbusiness (NYU) | Subjects: Marketing / Sales, Strategy