Pricing Strategy: Piercing the Veil of Value Exchange
Conventional management wisdom suggests that price should reflect value. But what is the value that prices should reflect? And just whose perception of value should determine price? As these questions and the answers to them suggest, pricing is no longer only an economic challenge. As this author suggests, pricing today is also a marketing challenge, and in this article he describes how managers should deal … [ Read more ]
Content: Article | Author: Tim J. Smith | Source: Ivey Business Journal | Subject: Pricing