Choosing to grow: The leader’s blueprint
Driving sustainable, inclusive growth requires the right mindset, strategy, and capabilities. Here are some steps that could help foster successful growth.
Content: Article | Authors: Andre Gaeta, Biljana Cvetanovski, Erik Roth, Greg Kelly, Ishaan Seth, Jill Zucker, Michael Birshan, Rebecca Doherty, Tjark Freundt | Source: McKinsey Quarterly | Subject: Strategy
How B2B Companies Talk Past Their Customers
New research shows there’s a surprising gap between the brand messages that suppliers offer to customers and what their customers really want to know.
Content: Article | Authors: Philipp Hillenbrand, Sascha Lehmann, Tjark Freundt | Source: McKinsey Quarterly | Subject: Marketing / Sales