A Clear Eye for Branding
John F. Kennedy said that the enemy of truth is not the lie, but the persistent, persuasive, and unrealistic myth. In A Clear Eye for Branding, Tom Asacker exposes the myths on brands and branding and shines a light on the truth of business in the new millennium.
In this deceptively simple and entertaining book, Asacker demystifies the concept of branding so that executives, small … [ Read more ]
Content: Book | Author: Tom Asacker | Subject: Marketing / Sales