Research: Objective Performance Metrics Are Not Enough to Overcome Gender Bias

In various contexts, such as entrepreneurship and hiring, people often exhibit a preference for men over women when information about an individual’s quality (for example, their expected performance) is unavailable or unclear. Even when performance information is available, lab-based research has shown that women still tend to be disadvantaged, compared with men of equal quality. This double standard means women must outperform men to be … [ Read more ]