Airpork – From Zero to Hero: What Next?
A 1998 livestock virus in Malaysia left a gaping hole in the pork market in Singapore, a country that relies solely on imports for its pork consumption. Into the gap stepped Australia, one of the world’s largest exports of meat and livestock. Intent on being more than just a short-term solution, Australia’s pig farmers took the opportunity to brand its product and succeeded … [ Read more ]
Content: Case Study | Authors: Paddy Padmanabhan, Ulla Fionna | Source: INSEAD | Subjects: International – Asia, Marketing / Sales | Company: Airpork
Manulife in Indonesia (A, B & Background Note)
Doing business in a country known for corruption? Be prepared for anything, say Professor Douglas Webber and Ulla Fionna, who recount the bizarre and frightening experience of Canadian insurance company, Manulife, in Indonesia.
Content: Case Study | Authors: Douglas Webber, Ulla Fionna | Source: INSEAD | Subject: International | Company: Manulife