Tata Tea Limited (A, B, & C)
Tata Tea is one of the largest tea companies in the world. Sheltered from competition by a protectionist Indian government for most of its history, the company in 1999 faced several new challenges: upcoming deregulation and changing consumer tastes. How should the company react? Research Associate Ulrike Wiehr and Professor Amitava Chattopadhyay review potential strategies.
Content: Case Study | Authors: Amitava Chattopadhyay, Ulrike Wiehr | Source: INSEAD | Subjects: International, Marketing / Sales | Industry: Food Products/Service | Company: Tata Tea Limited
Customer Relationship Management at Capital One (UK)
In the beginning, all credit cards were the same. Same interest rates, same annual fee, same processes for deciding who to lend to and how much to lend. Then, as in all industries, an innovator came along and determined that a one-size-fits-all approach left room for improvement. In this Case Study by Professor Werner J. Reinartz and Ulrike Wiehr, Capital One is … [ Read more ]
Content: Case Study | Authors: Ulrike Wiehr, Werner J. Reinartz | Source: INSEAD | Subjects: Customer Related, Marketing / Sales | Industry: Finance / Banking | Company: Capital One