The Hidden Persuaders
Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to “persuade” us to buy the products they are selling.
A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden … [ Read more ]
Content: Book | Authors: Mark Crispin Miller, Vance Packard | Subjects: Career, Human Resources, International