A Manager’s Dilemma: Sow or Harvest

Vijay Govindarajan, Ashish Sood, Anup Srivastava, Luminita Enache, and Barry Mishra have found that companies must focus relentlessly on building long-term competencies, even if doing so reduces immediate profits. Nonetheless, it is vital to shift focus when your product or idea becomes unexpectedly successful, so that you can milk that opportunity’s profits before it vanishes in the face of competition and technological progress.

Vijay Govindarajan, Anup Srivastava

A big thrust of managerial accounting is to determine the costs of production, which are broken into subcategories, such as variable, fixed, overheads, direct, or indirect costs. Managerial accounting then determines the optimal mix of resources to lower production costs. Those concepts become less and less applicable as digital companies operate largely on a fixed cost structure with very few variable costs. A future challenge … [ Read more ]

Vijay Govindarajan, Anup Srivastava

Corporate finance defines the boundary of a company based on physical assets: land, buildings, warehouses, factories, machines, inventory, and patents. Based on expected risks and returns, it then determines the optimal way of financing from those assets, using a mix of debt and equity. Planning is based on measures such as return on assets, payback period, and internal rate of return.

A new framework is required … [ Read more ]

MBA Programs Need an Update for the Digital Era

The MBA has been the quintessential managerial education program and has supplied more ready and trained managers to U.S. corporations than any other graduate program. While MBA curricula are evolving to meet the changing needs of corporations, the authors assert that the pace of change must accelerate to keep the MBA degree future-proof. Otherwise, the danger is what Scott Cook, founder of Intuit, described: “When … [ Read more ]

Reverse Innovation: Create Far From Home, Win Everywhere

Reverse Innovation is the new business idea everyone is talking about. Why? Because it presents the blueprint for scaling growth in emerging markets, and importing low-cost and high impact innovations to mature ones.

Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing—and if you want your … [ Read more ]

How to Bring Innovations to Market

Management professor Vijay Govindarajan explains why companies have trouble implementing new ideas — and what they should do about it.

How Learning Leads to Results

Matthew E. May introduces a passage on the critical role of a learning focus in innovation from The Other Side of Innovation: Solving the Execution Challenge, by Vijay Govindarajan and Chris Trimble.

Jeffrey R. Immelt, Vijay Govindarajan, Chris Trimble

A successful reverse innovation effort can result in cannibalization of a company’s existing lines of business. that is certainly true, but it is not a justification for remaining inert. If a business can be destroyed, then it eventually will be destroyed. It is only a matter of whether you do it to yourself or a rival does it to you.

Ten Rules for Strategic Innovators: From Idea to Execution

In 10 Rules for Strategic Innovators, business professors Vijay Govindarajan and Chris Trimble describe how companies make mistakes between innovation and execution, and outline what it takes to build a successful new business while maintaining excellence in an existing one. Based on an in-depth study, their book identifies what organizations must know to set aside key assumptions; borrow assets from an established business; and learn … [ Read more ]