The Consumer is King
Anyone who has looked at the crowded living room shelves of the average home and the jammed briefcases of the average road warrior knows that the long-awaited technological convergence is largely a myth today. Our homes are still crowded with radios, televisions, DVD players and computers (with built-in DVD players). Our briefcases still hold PDAs, mobile phones, laptops and lots of paper. Will technological advances … [ Read more ]
Content: Article | Authors: Jerry Wind, Robert Gunther, Vijay Mahajan | Source: European Business Forum (EBF) | Subjects: Marketing / Sales, Trends / Analysis