The Deviant’s Advantage: How Fringe Ideas Create Mass Markets
Consultants (and “futurists”) Mathews and Wacker present a book about cashing in on weird ideas. Defining deviance as “something or someone operating in a defined measure away from the norm,” the authors examine the transformation that takes fringe ideas-such as jazz, holistic medicine, and even personal computing-into mass markets. They use examples such as Virgin mogul Richard Branson (whom they call a “poster boy” for … [ Read more ]
Content: Book | Authors: Ryan Mathews, Watts Wacker | Subject: Miscellaneous
The Visionary’s Handbook: Nine Paradoxes That will Shape the Future of Your Business
Content: Book | Authors: Howard B. Means, Jim Taylor, Watts Wacker | Subject: Management