Hit and Miss: Why High Traffic Streams Need not Lead to More Online Business
If your web store is getting zillions of hits a month, business must be skyrocketing, right? Not necessarily. Many online retailers monitor visitor traffic as a measure of their stores’ success. But in a study they assert is one of the first in-depth analyses of online visiting behavior using Internet clickstream data, two Wharton researchers explain why high traffic streams to a website need not … [ Read more ]
Content: Article | Authors: Peter Fader, Wendy Moe | Source: Knowledge@Wharton | Subjects: IT / Technology / E-Business, Marketing / Sales