Sustainability as Adaptability

Over the past few years, CEOs have been paying increasing attention to corporate social responsibility, sustainability, and ethics. In a recent global survey of business executives conducted by BCG and MIT Sloan Management Review, more than two-thirds of the 4,700 respondents agreed that sustainability is essential to competitiveness. Moreover, nearly three-quarters said that it is permanently on their agenda and that their commitment will increase … [ Read more ]

Martin Reeves, Knut Haanæs, Wendy Woods, and Claire Love

In an increasingly turbulent world, a company must continuously adapt its business model to changes in the ecological, social, and economic spheres over both short and long time horizons. We call the ability to do this “ecosocial advantage.”