The Practical Art of Persuasion
Persuasion is a catalyst for getting work done, for achieving an outcome you can’t realize on your own. MBA courses, leadership books, and executive education classes recognize the importance of persuasion, but they rarely teach it as a practical art and, if they do, the focus is usually on formal presentations and PowerPoint.
Managers need more fundamental advice on how to persuade. William Ellet teaches a … [ Read more ]
Content: Article | Author: William Ellet | Source: Harvard Business Review | Subjects: Organizational Behavior, Personal Development