The Reputational Intelligence Reward
Reputational intelligence requires:
* Understanding the clear distinctions between brand and reputation;
* An existing or developing positive corporate culture;
* Rigorous application of business tools such as research to track distinct aspects of your reputation; and
* Continuous commitment by the board and C-level executives to treat the company’s reputation as the high-value asset it is and manage it proactively.
Content: Article | Author: William G. Margaritis | Source: Chief Executive | Subject: Management