Selling to a Cash Poor Firm
“Bertrand Caron sat in his office and contemplated his most recent communications with George Milne and Philip Brown of Vancouver Aluminum Company of Vancouver, Washington, USA. Caron was the marketing director of the Canadian Railway Car Corporation (CRCC) headquartered in Montreal. CRCC was a privately-held firm that manufactured various types of railway cars. However, Caron’s firm was now threatened by increasing competition from U.S. manufacturers … [ Read more ]
Content: Case Study | Author: William R. Smith, Ph.D. | Source: Graziadio Business Report | Subject: Strategy