Proactive Selling: Control the Process-Win the Sale
Many sales experts focus on a cookie-cutter sales “strategy,” encouraging reps to push the customer through a pre-planned sales process — an approach that can drive customers away. With ProActive Selling, reps have a wide variety of flexible and effective selling tactics to choose from. This enables them to adapt and approach each sales call uniquely and keep the customer at the center of every … [ Read more ]
Content: Book | Author: William “Skip” Miller | Subject: Marketing / Sales