The Business of Managing Decisions
If introducing a new product line creates a small probability of losing a few million dollars and a large probability of earning many billions of dollars, it seems clear that the new product line should be introduced. But does what we know about managerial decision making suggest that the new product line will be introduced?
Content: Article | Authors: Christopher K. Hsee, Yuval S. Rottenstreich | Source: Capital Ideas | Subjects: Management, Organizational Behavior