Latin America Internet Advertising
Internet Advertising in Asia
Advertising Electronic Reading Room
This site from the University of Texas Department of Advertising offers a number of useful resources, including: white papers, links to the ad world, advertising quotations, advertising law & ethics, famous ad slogans, biographies of ad giants, rules for style in writing, dictionary of terminology, and more.
Content: Online Resource | Source: University of Texas at Austin | Subject: Advertising | Industry: Advertising
More Online Ad Info
Global Mobile Advertising Spending Forecast
Online Advertising Estimating Discrepancies
AdFlip.com
Billing itself “the world’s largest searchable database of classic print ads,” AdFlip may be keyword searched or browsed by several methods. The ads are indexed by category (automotive, electronic, fashion, etc.), decade (1940s to current), and several specialty categories (ad as art, famous, advocacy, provocative, today’s top ten). Each collection of ads (presented as thumbnails) can be displayed by date, name, or ID number. Each … [ Read more ]
Content: Online Resource | Source: AdFlip | Subject: Advertising | Industry: Advertising
Advertisers Seek More Bang For Their Web Bucks
Article heading states “Agencies develop sophisticated ways to gauge an ad’s success at brand building, driving sales” but in fact it seems to conclude more that that is the goal than the reality. Along the way, it presents some interesting online ad issues however.
Content: Article | Author: Terry Sweeney | Source: InformationWeek | Subject: Advertising | Industry: Advertising
U.S. Online Ad Spending Forecasts
Online Ads – What Works?
Getting Old Economy Advertisers to Ante Up Online
Be honest with them: Brand building is different on the Web, where marketers must focus on users’ heads, not their hearts.
Content: Article | Author: Heather Green | Source: BusinessWeek | Subjects: Advertising, Marketing / Sales | Industry: Advertising
She Builds Online Brands on the Street
Di-Ann Eisnor is a master at persuading busy people to pay attention to digital brands. Her secret? If you want to move people to the virtual world, move your messages to the physical world.
Content: Article | Author: Polly LaBarre | Source: Fast Company | Subjects: Advertising, Marketing / Sales
Online Advertising Findings
Communications Industry Statistics & Forecast
Online Advertising Statistics – 8/00
Click-Through Rate, R.I.P.
Article talks about why the click-through rate (CTR) is increasingly less meaningful as a metric of sales and marketing success and also talks about more useful metrics
Content: Article | Author: Jim Meskauskas | Source: ClickZ | Subjects: Advertising, Marketing / Sales
E-Branding: An Accident Waiting to Happen?
Article discusses the disconnect between how e-commerce companies are currently approaching online branding and research that shows how users are discovering web sites
Content: Article | Author: Rick E. Bruner | Source: ClickZ | Subjects: Advertising, Marketing / Sales