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Ad Placement: You’re Getting Warmer

Advertisement drives the revenue of the Internet industry. Learning about the science associated with successful ad campaigns can only benefit you and your site. With this in mind, an eyetracking study performed by Eyetrack III attempted to determine which sections of a webpage the human eyes focus. Eyetrack accomplished this by creating mock pages containing text and advertisements. Test subjects then reviewed the documents while … [ Read more ]

Content: Article | Author: Chris Richardson | Source: WebProWorld | Subjects: Advertising, Marketing / Sales | Industry: Advertising

Mixed Messages: How Men And Women Differ In Their Responses To Marketing Messages

Marketers continue to seek the answers: which advertisements resonate with men, and which with women? In most cases, a single page of advertising with a bold headline, few lines of text and a simple image generally appeals to male audiences, while an ad with multiple images and lots of imagination-provoking detail and text is effective with female consumers. According to Chicago associate marketing professor Joan … [ Read more ]

Content: Article | Author: Joan Meyers-Levy | Source: Capital Ideas | Subjects: Advertising, Marketing / Sales

Accounting For Tastes: A Simple Theory of Advertising As A Good Or Bad

“Economists, traditionally, have had a very uneasy relationship with advertising,” says University of Chicago professor Gary Becker. “Consumer preferences were thought to be either too stable or too easily manipulated.” But in his latest book, “Accounting For Tastes,” Becker employs the tools of modern economic analysis to confront the problem of preferences and values — how they are formed and how they affect our behavior. … [ Read more ]

Content: Article | Authors: Gary S. Becker, Kevin M. Murphy | Source: Capital Ideas | Subjects: Advertising, Economics | Industry: Advertising