187 Posts Found

Showing results 81 to 100

ePodunk

This is a great site. ePodunk provides in-depth information on more than 25,000 communities around the country, from Manhattan to Los Angeles, Pottstown to Podunk. (Podunk actually exists in upstate New York.) So, when you’re looking to target markets and you want to learn about the audience you’re reaching, this is a good place to get the lay of the land. Enter a city or … [ Read more ]

Content: Article | Source: ePodunk | Subjects: Demographics, Miscellaneous

How Women Buy

The buying mind of a woman is a sophisticated and powerful tool. Marketers should try to tap into the characteristics of her buying mind that will guide her to thinking that what your company provides is, indeed, what she wants. Here are those characteristics…

Content: Article | Authors: Andrea Learned, Lisa Johnson | Source: MarketingProfs | Subjects: Demographics, Marketing / Sales

CensusScope

CensusScope is “your portal to Census 2000 data.” The site, brought to you by the Social Science Data Analysis Network (SSDAN) at the University of Michigan, offers easy-to-use tools for investigating U.S. demographic trends. In addition to raw data, you will find many graphical views, such as the usual charts and graphs detailing population by race, age structure, family structure and so on. But wait, … [ Read more ]

Content: Online Resource | Source: Social Science Data Analysis Network (SSDAN) | Subjects: Demographics, Market Research

Cohorts

Cohorts divides the US population into 32 segments — 13 representing married households, plus 9 single female segments and 8 single male segments. Each is labeled according to the most frequent actual first name in the group, so the lists have names like Alex & Judith or Elwood & Willamae. Amazingly, the labels do resonate with the accompanying characteristics that Cohort identifies, such as demographics … [ Read more ]

Content: Online Resource | Source: Cohorts | Subject: Demographics