Pedro J. Pizarro

Human beings are incredibly perceptive. And they seem to be more perceptive when they look at people above them than when they look down.

René Magritte

Everything we see hides something else we want to see.

Keith McFarland

When people get into a routine, their brains often shift into neutral: They become less likely to spot changes in the environment and less likely to question what they are doing and how they are doing it. Embedded in routines are assumptions about the world and how it works, assumptions we often mistake for reality. When the world changes faster than our assumptions about it, … [ Read more ]

Ken Robinson, Ph.D.

We don’t see the world directly. We perceive it through frameworks of ideas and beliefs, which act as filters on what we perceive and how we perceive it. Some of these ideas enter our consciousness so deeply that we’re not even aware of them. They strike us as simple common sense. They often show up, though, in the metaphors and images we use to think … [ Read more ]

Russell Ackoff

The principal obstruction to what we want most is ourselves. Our tendency, when we stand where we are and look toward what we want, is to see all kinds of obstructions imposed from without. When we change our point of view and look backward at where we are from where we want to be, in many cases the obstructions disappear.

Lance Armstrong

…personal comfort is not the only thing worth seeking…comfort only takes us to a point that’s known. Since when did sheets with the right thread-count, a coffee maker, and an electric toothbrush become the only things worth having or working toward? Too often, comfort gets in the way of inner reckonings.


Common sense is the collection of prejudices acquired by the age of 18.

Bruce A. Pasternack and James O’Toole

Being able to tell what time it is (that is, knowing the difference between merely difficult times and true times of crisis) is one of the most important analytical skills a leader can have, especially with respect to formulating or reassessing strategy.

Dick Martin

Once formed, symbols persist until they are replaced by other, more powerful symbols.

Abba Eban, Israeli statesman

Men and nations may behave wisely once they’ve exhausted all other alternatives.

Keith H. Hammonds

Admit to yourself, “I am not indispensable.” Repeat over and over. Most people don’t want to admit this. Most people are wrong.

Deepak Chopra

Never ignore a coincidence. Ever. It is a message that breaks through the same old patterns and often is a golden opportunity. You just need to figure out what kind. The important part is letting go of the idea of how things should be and trusting that you don’t know the big picture.

…I use coincidences as a way of thinking creatively…The universe is radically ambiguous. … [ Read more ]

Gerald Zaltman

When introducing a radically new product, it is necessary to understand how consumers currently frame their experience of the problem addressed by the new offering. That is, no matter how radical a new product is, it will always be perceived initially in terms of some frame of reference.

Michael Gelb

Perception follows purpose.