Lufthansa – maintaining change momentum
This article – a specially abridged version of a full case study – describes how the company went from the brink of disaster to becoming one of the world’s leading airline companies.
Content: Case Study | Authors: Heike Bruch, Sumantra Ghoshal | Source: European Business Forum (EBF) | Subjects: Industry Specific, Management | Industry: Airlines | Company: Lufthansa